Brink Thinks

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Launching a product – liquid preparedness

Launching a product – liquid preparedness

INNOVATION…CREATION… INSIGHT FROM BRINK WHEN MAKING A DRINK…. Creating a beverage that is market ready can be overwhelming, so today I will walk you through the briefing/scoping process and the importance of product trials that will help set up any beverage for...

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What if we gave breath to the crazy ideas?

What if we gave breath to the crazy ideas?

What's so scary about new product development? During my many years in FMCG companies, I have been both passionate about and intrigued by the process of bringing new products to market. As a process it can be both the most stimulating and engaging part of a person's...

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